We provide Film Festival Partners with the following:
– Increase revenues through PVOD and TVOD during festival and year-round
– Brand and exposure opportunities for new titles
– Grow a community around their festival, year-round
– Create a White Labelled VOD Platform
– Embed a player within their screening times schedule (eg: a WATCH NOW button)
– Sell Movies Packs from eyelet’s catalogue of 4600+ of the world’s highest quality Movies year round that relate to the Movies in their program such as retrospectives on films and directors included in the festival’s history.
– Promo Codes (for private screenings)
– Community functionality such as Movie Reviews, Comments, social Sharing, user and festival made Movie Lists.
– Tech assistance
– Analytics and Reporting
– Secure Payment Gateway
– Incentivised revenue structure – the festival’s success is eyelet’s success.
– Ad space for sponsors: Festivals can use the White Labelled VOD to attract sponsors fundamental to the economics of a festival. It can be used to showcase the sponsors of the festivals, inserting logos, designs and pre roll spots.
– PVOD option on films that are part of the festival (target of approximately 20-30% of films in their program)
– Movie Packs (created by the festival, by celebrities associated with the festival, and/or by eyelet’s accredited writers)
– White Label VOD (hosted by your festival powered by eyelet)
– Promo Codes and exclusive screeners.
– Community functionality such as Movie Reviews, Comments, social Sharing, user-made Movie Lists.
Film Festival goers who are unable to make it to a screening – because they are either sold, cannot make the time, are in a different location, or due to disabilities/handicap/hearing impaired – are now able to choose a Video on Demand Option. They can also purchase curated Movie Packs and Festival Passes or Bundles, benefitting from discounts for multiple screening purchases.
As with many Film Festivals, often these films are not yet released in the country where the Film Festival is screening them, or at least not for a while. eyelet’s technology affords the end users early access to high-quality festival films.
The platform allows end users to connect and engage via User Profiles, Comments, Reviews, and Movie Lists. Through community functionality, audiences can learn more about the filmmakers selected within the Film Festival’s screening schedule and can also experience film retrospectives on filmmakers via Movies Lists and Movie Packs and reviews create by either the Film Festival or eyelet’s editorial team.
In the lead up to the festival, the festival performs the following:
1. If the festival has their own VOD rights on some films, the festival licensing department adds the film’s rights data and master and trailer to their Supplier Hub (eyelet makes this content exclusive to this party’s publication (Festival) website only). These films will appear in the ‘Exclusive to me’ section in the festival’s Publication Hub.
2. If the festival is using films already available on the eyelet catalog, the festival selects these films in their Publication Hub, in the ‘General Catalog’ section.
3. In the festival’s Publication Hub, the festival Select films either in their ‘Exclusive to me’ section or the ‘General Catalog’ section and the festival places the Embed Player iFrame in the relevant pages and the festival deploys on the festival’s website.
4. For Festivals that additionally want to sell ‘Packs’ of films that are related to films in their festival program, the festival creates ‘Movie List’ in the Publication Hub and embeds these ‘Packs’ as iFrames in the relevant areas of the festival’s webpages.
– Acquisition Dept: Licensing of new (and old) content that is part of the current program for VOD running part of festival.
– Customer support to set up VOD embed players (for iFrame embedding).
– Customer support to set up packs (for ‘Promotional Banner’ iFrame embedding).-
– Customer support to set up White Label VOD.
– Our Accredited Writers to put together Packs of related films and write about them (to be hosted on their White Label VOD and across their social media).
– A promotional strategy that can be adopted by the festival (including across social media).
– Access to the festival’s full Audience Data insights (in the Publication Hub).
– Reconciling financial accounts.
– Available PVOD films must be properly listed next to each film in the festival’s online program.
If this is done correctly, there are no other minimum marketing requirements. The end users will navigate themselves to these pages because of the festival’s other marketing means
– The related movie packs must be in prominent positions in proximity to the film they are related to.
– For extra marketing and sales effectiveness, the Festival can promote the films that are available on VOD and also promote the films’ related Movie Packs to their social media, and EDMs etc.
It is recommended by eyelet that the Film Festival Partner include in their own marketing what films are available on VOD as well as related movies across their media releases, social media, newsletters, EDMs, podcasts and videos.
It is recommended that the Film Festival Partner encourage Directors, Actors, Producers, Distributors to use links on their own sites to point users to the festival site.
If using the eyelet White Label VOD, eyelet recommends that the film festival use social media to promote challenges to win promo codes – eg: Writers of the best reviews on films included in the festival get promo codes to watch films on VOD.
It it recommended that Film Festival Partners utilizes Brand partnerships to offer Promo codes (the brand pays pre-sale promo codes, and the festival has the brand’s identity in their VOD pages and/or White Label VOD and/or Promotional Banners).